Alma en Pena was founded in 2006 by Jose Gil, who brought over 40 years of experience in the footwear sector to launch the brand. As the second generation of shoemakers, Jose’s roots in the industry trace back to 1960 when his mother, Adela Gil, opened the first multi-brand shoe store, Adela Gil. The store offered a curated selection of the best Italian and Spanish footwear brands alongside their own designs, becoming pioneers in innovation, logistics, and point of sale management. Over time, their stores grew into a reference within Spain, with more than 60 locations.

Today, Alma en Pena continues to thrive with the involvement of the third generation of the Gil family. Known for its distinctive and stylish designs, the brand is particularly renowned for its jewel sandals, often featuring glass details that make each collection unique. Alma en Pena offers a wide range of styles, from flat sandals to wedges and boots, all crafted with high-quality materials and exceptional attention to detail.

The brand’s commitment to craftsmanship is reflected in its team of artisans, who carefully craft each piece to ensure quality and durability. Alma en Pena has grown into one of the most desired footwear brands in Europe, and with its ongoing international expansion, the brand is now a global reference for stylish, high-quality shoes.

PuzzleBrands is the overstock partner for Alma en Pena, providing comprehensive solutions for managing and liquidating excess inventory.