Puzzle Brands – The Group
Who We Are
Puzzle Brands is a leading fashion group with a focus on brand distribution, overstock management, and franchise retail operations. We collaborate with some of the world’s most popular fashion brands, providing tailored solutions for full-price distribution, ethical overstock management, and franchise retail operations. With a commitment to sustainability and brand integrity, we ensure that each brand we work with maintains its market positioning while reaching new consumer bases.
With offices in Bulgaria and the United Arab Emirates, and logistics centers in Bulgaria, Germany, Türkiye, and the UAE, Puzzle Brands leverages its extensive infrastructure and deep industry expertise to deliver fast, reliable, and flexible services. We provide seamless distribution solutions, ensuring that brands can respond quickly to market demands while optimizing inventory management across our global network.
Optimizing your Brand Success
Comprehensive Solutions for Business Growth
We offer tailored strategies for brand distribution, overstock management, and retail operations, delivering a comprehensive 360-degree approach that covers the entire business cycle.
Our business includes:
• Full-Price Distribution, where we represent fashion brands across Bulgaria and Romania, connecting them with multi-brand stores and boutiques.
• Overstock Management, providing strategic off-price solutions to manage excess inventory such as unsold collections, returns, and factory cancellations, while protecting the brand equity of our partners.
• Retail, where we operate mono-branded franchise stores under our Retail division, bringing brands directly to consumers in key shopping locations in Bulgaria and Romania.
The Business Models
Our Companies
Puzzle Brands operates through four distinct divisions, each contributing to our comprehensive fashion distribution services:
OFD Global Trading Co. LLC: Based in Dubai and focused on distributing fashion brands across leading online platforms, primarily in the Middle East and India. This division capitalizes on the growing e-commerce market, offering brands a way to expand their presence into new regions “online first” and without the complexity and cost of setting up multiple retail stores.
PB Distribution LLC: Focused on full-price fashion distribution, representing brands in Bulgaria and Romania. We partner with multi-brand stores, regional boutiques, and retail chains to ensure that our brands reach the right consumers. Our in-house logistics capabilities allow us to hold stock and offer faster deliveries, ensuring that retailers receive high-demand products on time.
PB Retail LLC: Our newest venture, PB Retail, operates franchise stores in Bulgaria and Romania. We bring internationally recognized fashion brands closer to local consumers by opening mono-brand franchise stores in prime shopping locations. PB Retail is the franchise partner for the Bestseller group of brands as well as Salsa Jeans is set to establish their presence through +24 mono-brand stores in all key cities in Romania and Bulgaria.
Puzzle Brands Overstock: ESG certified and focused on promoting the circular economy, Puzzle Brands Overstock specializes in acquiring and redistributing excess inventory from leading fashion brands. We ensure that surplus stock is managed carefully to preserve brand integrity and maintain market positioning. With a vast network of over 400 off-price customers across 30+ countries, we efficiently liquidate large volumes of inventory while minimizing market exposure and enhancing brand reputation through our ethical overstock management solutions.
our DNA
Overstock
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brand Distribution
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Franchise Retail
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Our partners.
Driving seamless logistics and retail excellence
Our partners include leading global brands and retailers, collaborating with us to optimize their distribution, overstock management, and retail strategies, ensuring sustainable growth and market success.
Our Commitment to ESG
At Puzzle Brands, we are deeply committed to upholding the principles of Environmental, Social, and Governance (ESG) throughout our business operations. We believe that sustainable growth and responsible business practices are essential not only for our success, but also for the well-being of the communities and environments we touch. Through our overstock solution, we assist our partners in managing over 815 tons of surplus fashion goods annually. By giving this apparel a second life, we prevent it from ending up in landfills, reducing waste and minimizing environmental impact.
To ensure that our ESG goals are met, we have partnered with Synesgy, a leading expert in sustainability and governance. Together, we strive to minimize our environmental impact, promote ethical business practices, and create long-term value for all stakeholders. From reducing the carbon footprint of our logistics network to ensuring transparency and integrity in our supply chain, our partnership with Synesgy allows us to continuously improve our ESG standards and performance.
By integrating ESG into every aspect of our business, Puzzle Brands is actively working towards a more sustainable future for the fashion industry and beyond.
